JUUL Stifled by New Federal Regulations

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JUUL Stifled by New Federal Regulations

William Lambert, Photography Editor

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Juul has banned most of their flavored e-cigarette pods from retail stores in an attempt to prove to the government that they have a plan to stop teen vaping. However, the company did say that they will begin selling these flavored pods again if retail stores are able to get age verification systems.

Government officials met with Juul and other e-cigarette companies to force them to formulate a plan to stop teen vaping. The government also threatened to shut down these major e-cigarette brands if their plans failed to significantly reduce the number of teen e-cigarette sales.

Juul was founded with the mission to help adult smokers quit, but, Juuls have become very popular among teens.

Juul has also ceased all of their social media advertising campaigns, mainly because of the vast influence it had on teens. The company additionally said that they have worked to improve their online age verification system in order to confirm that buyers are over 21.

When asked if these bans will be effective, senior Kayleigh Jumper said: “No, teens won’t care what flavor it is. The only way to fix the problem is to ban juuls altogether.”

Though various other e-cigarette companies are taking similar actions, Juul is under the most criticism, as they make up 70% of the e-cigarette market. Juul has also been criticized about endorsing a partnership with Altria Group, a major U.S tobacco company.

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