*The Super Bowl LI Logo is property of NFL Communications and the National Football League. The Western Hemisphere claims no ownership of the above logo.

Under Official Review: The Ads of Super Bowl LI

The good, the bad, and the ugly

February 17, 2017

Welcome back, Warriors, to Talley and August’s annual article: “Under Official Review”, where we actively seek out the best and brightest ads that the Super Bowl can offer. It’s been a year since our inaugural issue when we made Hemisphere history with the critically acclaimed analysis of Super Bowl 50. One year later, and we’re covering LI (pronounced “fifty one”) with the same zesty critique as its 2016 counterpart. Let’s jump right in!

Worth Your Time

The A-Team of Super Bowl Ads

Avocados From Mexico – John Lovitz

Skittles – Romance

Buick – Cam Newton

Honda – Yearbooks

Tide – Terry Bradshaw


Tide – Gronk’s Cleaners

Aflac – Surgery

T-Mobile – #BagOfUnlimited


T-Mobile – #Punished with Kristen Schaal

Kia – Hero’s Journey

Hyundai – A Better Super Bowl

SquareSpace – John Malkovich

King’s Hawaiian – False Cabinet

Ford – Go Further

GoDaddy – The Internet Wants You

Persil – Dimensions with Bill Nye

Febreze – #BathroomBreak

[Local] UVA Health – Tomorrow Can’t Wait


Try Again Next Year…

Mehhh, Cringe, and Just Flat Out NO

Bai – Bye Bye Bye

Mr. Clean – Cleaner of your Dreams

T-Mobile – #UnlimitedMoves

Proactiv – Towel Drop

Busch Beer – BUSCHHHHH

Wonderful Pistachios – Get Physical

Sprint – Extreme Measures


TurboTax – Humpty Hospital


Wendy’s – Frozen Beef

Wix – Restaurant

KFC – Colonel vs. Colonel

Alfa Romeo – Riding Dragons


Snickers – Live Commerical


Mercedes Benz – Easy Driver

Intel – Instant Replay

WeatherTech – Tech Team